Harper Litigation Consulting and Research : 214-244-4608

Experience  + Expertise

Rhonda Harper
Ms. Rhonda Harper, MBA

With more than 30-years of experience, Ms. Harper has:

  • been retained by more than 165 law firms, many for more than one case
  • conducted thousands of research studies
  • led Fortune 100 marketing departments
  • taught college marketing and research as an adjunct professor

Experience


 

Expert Witness

Ms. Harper has been retained by more than 165 law firms. She has provided courtroom testimony in cases involving trademark and trade dress infringement, misleading and false advertising, licensing, defamation, commercial reasonableness, breach of contract/performance, and marketing.

Ms. Harper has also provided testimony for both the prosecution and defense in criminal trials for offenses ranging from fraud to murder.

Ms. Harper has provided litigation consulting and research services in virtually every circuit, along with JAMS, AAA, TTAB, and the FTC.

Fortune 500 Senior Executive

Ms. Harper is the a former Walmart officer and Chief Marketing Officer of Marketing for Sam's Club  where she notably launched the field of Shopper Marketing.

Ms. Harper previously served as Chief Marketing Officer for VF Corp/Vanity Fair Intimates. In each of these positions she led global responsibility for corporate strategy, marketing, branding, research / insights, in-store merchandising, creative services, product innovation, trade marketing, and communications.

Ms. Harper is also a former Global Marketing Communications Director for UPS, where she launched UPS My Choice. She was also the General Manager and Senior Vice President for Ketchum public relations.

Ms. Harper began her career with executive roles in brand management, marketing, strategy, and promotion with Nabisco Biscuit and Warner-Lambert.

Management and Marketing Consultant

Ms. Harper led RTM&J, an organic growth strategy boutique consultancy she founded, for nearly 10 years. Select projects include:

  • Global Web Strategy, IBM
  • Private Brand Strategy, The Home Depot
  • Brand Repositioning, HSN
  • Retail Strategy, The Coca-Cola Company
  • Innovation (New Products)Pipeline, Tyson Foods
  • Cereal Platform, Kellogg's
  • Multicultural Roadmap, Target
  • Brand Positioning, Russell Athletic Company
  • New Product Commercialization, SC Johnson
  • Segmentation & Communication Strategies, Arby's
  • Hispanic Marketing, Papa Johns
  • User Experience, Washington Mutual / Chase

Serial Entrepreneur

Ms. Harper founded Penrose Check-In Services, the first company to visit seniors, assess their well-being, and report to families. Associates used the Penrose proprietary to assess 150 items across 7 quality-of-life factors: well being, safety, comfort, cleanliness, maintenance, supplies, and caregiver observations.

Ms. Harper received many industry accolades for Penrose, including:

Ms. Harper also co-founded Leadership Worth Following, a premier leadership identification and coaching firm in Dallas, Texas, and served on its Board of Directors for eight years.

Adjunct MBA Professor and Author

Ms. Harper earned an MBA from Emory University Goizueta Business School and a BS in Education/Math Resource from Illinois State University.

Ms. Harper taught high school math as well as marketing and research at American University and Fairleigh Dickinson University. A frequent guest lecturer at the College of William and Mary and Emory University, for nearly 10 years she served as an MBA Case Competition judge for Emory Goizueta Business School's annual program.

Ms. Harper has been a guest speaker at leading universities including Harvard Business School, Johns Hopkins, and Emory University. She has been a paid corporate speaker for many trade associations, including the American Marketing Association, as well as leading  companies such as Nielsen and Lily.

Ms. Harper has authored two books, Seeking Joy: The Real Truth About Work/Life Balance and Y Story: The Real Truth About Gen Y and What it Means for Marketers.

Affiliations

Ms. Harper has served as a member of the Boards of Directors of:

Ms. Harper is a member or former member of:

  • Insights Association
  • International Trademark Association
  • Data & Marketing Association
  • American Marketing Association
  • Institute of International Research
  • American Association for Public Opinion Research
  • Public Relations Society of America
  • American Bar Association

Note: During Ms. Harper's employment at Walmart Sam's Club and VF Corporation VFI the term "Chief Marketing Officer" did not exist. She was, however, a corporate officer for both corporations and held the corporations' top marketing posts.