Does your case involve false or misleading advertising? A survey can help establish whether or not relevant consumers have false believes about a product based on the challenged advertisement as the source of those beliefs.
With 30+ years of Fortune 100 advertising and consumer research experience, Ms. Harper is routinely retained to formulate expert false advertising surveys, conduct rebuttal critiques, or construct rebuttal surveys to show the potential difference in results with properly designed and executed surveys.
Ms. Harper has opined on false advertising cases including:
Harper Litigation Consulting and Research uses ten standards in ensuring the reliability of a false advertising survey: