Does your case involve false or misleading advertising? A survey can help establish whether or not relevant consumers have false believes about a product based on the challenged advertisement as the source of those beliefs.
With 30+ years of Fortune 100 advertising and consumer research experience, Ms. Harper is routinely retained to formulate expert false advertising surveys, conduct rebuttal critiques, or construct rebuttal surveys to show the potential difference in results with properly designed and executed surveys.
Ms. Harper has opined on false advertising cases including:
Harper Litigation Consulting and Research uses ten standards in ensuring the reliability of a false advertising survey:
Retained by more than 115 law firms, Ms. Rhonda Harper is courtroom proven in virtually every circuit along with JAMS and TTAB. Ms. Harper's 30 year career includes serving as a Fortune 100 chief marketing officer and an adjunct marketing professor. In addition to providing litigation consulting and research in the areas of business, licensing, marketing, advertising, and strategy, Ms. Harper is routinely retained to formulate expert surveys, conduct rebuttal critiques, or construct rebuttal surveys to show the potential difference in results with properly designed and executed surveys. She has extensive experience and a deep understanding of survey design, sampling, question construction, data analysis, and the methodological pitfalls that can introduce bias or systematic error.