False Advertising Survey

Hire experience and expertise.

Fortune 100 advertising experience plus litigation expertise makes all the difference in False Advertising cases.

Does your case involve false or misleading advertising? A survey can help establish whether or not relevant consumers have false believes about a product based on the challenged advertisement as the source of those beliefs.

With 30+ years of Fortune 100 advertising and consumer research experience, Ms. Harper is routinely retained to formulate expert false advertising surveys, conduct rebuttal critiques, or construct rebuttal surveys to show the potential difference in results with properly designed and executed surveys.

Ms. Harper has opined on false advertising cases including:

Nutritional supplement claims
Social and digital media claims for beauty products
Packaging claims for soda
Vacation package destination representations
Product source of origin

False Advertising Survey Standards

Harper Litigation Consulting and Research uses ten standards in ensuring the reliability of a false advertising survey:

Survey the Relevant Universe
Ask Questions that Measure Consumer Perceptions
Employ Controls to Determine the Source of Consumer Perceptions or Misperceptions
Select an Appropriate Test Stimulus
Choose a Proper Control Stimulus
Use a Fitting Data Collection Method
Administer the Survey Consistently and in an Unbiased Manner
Properly Interpret and Quantify Responses to Open-Ended Questions
Correctly Calculate the Amount of Deception Attributable to the Advertisement
Judiciously Describe the Survey Methods and Results

Rhonda Harper, Expert Witness

Retained by 100+ law firms since 2005, Ms. Harper is courtroom proven. She has been engaged to provide 65+ surveys, 80+ reports, 30+ rebuttals, 45+ depositions, and serve in 20+ trials. She has provided services to both Plaintiffs (60%) and Defendants (40%) across trademark and trade dress, packaging, merchandising, defamation, licensing, breach of contract, advertising, and commercial reasonableness. She has provided services in virtually every Circuit as well as JAMS and TTAB.

Ms. Harper's 30+ year career includes serving as a Fortune 100 Chief Marketing Officer. Having authored two books, she is a former Adjunct MBA Marketing Professor.

Ms. Harper is routinely retained to formulate expert surveys, conduct rebuttal critiques, or construct rebuttal surveys to show the potential difference in results with properly designed and executed surveys. She has extensive experience and a deep understanding of survey design, sampling, question construction, data analysis, and methodological pitfalls that introduce bias or systematic error.