Ms. Rhonda Harper shares how she became an Expert Witness and what it takes to be successful in this exclusive interview.
A It was almost by accident. I was leading a boutique management and marketing consulting and research firm. Out of the blue an attorney called me upon the referral of one of my competitors who didn't have the time to take on the case. So, they asked me if I would be interested. At that time I didn't even know what an "expert witness" did.
A Not at first. I was concerned whether or not I was truly qualified and if would be a negative to current and potential clients of my consulting firm. After several conversations with the law firm, I decided to try it out.
A The federal case involved two national corporations. I was brought in as the expert in brand equity, defamation/reputation, marketing, product management, and retailing. My side was in an uphill battle and everyone knew it. The firm lost the case but was very pleased in my ability to help mitigate the judgement. In fact, they still serve as a reference today, more than 15 years later!
A No; however, I did take on a couple cases a year for the first few years. Remember, I was running a company in addition to doing this work! Being an Expert Witness is very demanding on your time and capabilities. Separately, I get most of my clients as repeat business or through word-of-mouth.
A In 2011, I 'retired' from corporate and consulting work at age 50. It was then that I really "hung out my shingle" as an expert witness. And, it turned out very well. By 2013 I was working with more than 20 law firms a year. I've been hired as an expert in research, licensing, commercial reasonableness, merchandising personal injury, advertising, and more for more than 100 law firms since then. Many of these firms have engaged me more than once. And during this same timeframe, I launched a couple successful start-ups unrelated to this industry!
A It is a very unique job. You have to be:
A I really enjoy what I do and at age 59 I'm still on the younger end of the spectrum among my competitors! This is something that I do on my own, from my home or lake house, and with my dogs at my feet! Why would I stop any time soon?
Retained by more than 115 law firms, Ms. Harper is courtroom proven in virtually every circuit along with JAMS and TTAB. Her 30 year career includes serving as a Fortune 100 chief marketing officer and an adjunct marketing professor. In addition to providing litigation consulting and research in the areas of business, licensing, marketing, advertising, in-store merchandising, and strategy, Ms. Harper is routinely retained to formulate expert surveys, conduct rebuttal critiques, or construct rebuttal surveys to show the potential difference in results with properly designed and executed surveys. She has extensive experience and a deep understanding of survey design, sampling, question construction, data analysis, and the methodological pitfalls that can introduce bias or systematic error.