Harper Litigation Consulting and Research : 214-244-4608

Services

Consulting and Testimony

Business & Marketing

With over 30 years of Fortune 500 experience across many industries, Ms. Harper is uniquely skilled at providing reports involving marketing and branding, innovation/product development, distribution, strategy, licensing, in-store merchandising, and more.

Surveys & Rebuttals

Having conducted thousands of surveys in her career, Ms. Harper is well-versed in trademark and trade dress surveys for likelihood of confusion, secondary meaning, and genericness. She can also provide surveys for false/misleading advertising and fame.

Trademark/Trade Dress Surveys

Consumer opinions, behavior, and potential confusion are key issues in Lanham Act litigation and TTAB proceedings. Ms. Harper's research capabilities include state-of-the art survey designs, hosting platforms, sample selections, and analytics that are probative of the relevant issues in each case. For a small add-on fee, Ms. Harper will also craft an expert Factor Analysis based on your circuit's factors.

Rebuttal Reports and Surveys

Ms. Harper has successfully rebutted expert opinions regarding intellectual property infringement surveys, licensing, and advertising. She formulates expert rebuttal critiques based on solid marketing principles and models, professional research standards, and her more than 30 years of Fortune 500 experience. Ms. Harper also provides guidance on how to approach the opposing experts' depositions.

Pilot Survey Testing

Ms. Harper will design, program, and field pilot surveys to inform your case strategy. The objective of pilot surveys is to provide input on stimuli selection, universe selection, and format determination. The pilot surveys may be conducted with a limited or full size sample. Ms. Harper will provide top-line oral findings only; no report will be delivered or testimony provided.

Deceptive Advertising Surveys

Deceptive advertising surveys provide an analysis of whether and to what degree consumers have been misled and whether that materially influenced consumer purchase decisions. Ms. Harper designs, fields, and analyzes quantifiable surveys that provide a reliable measure of consumer perceptions.