Harper Litigation Consulting and Research : 214-244-4608

From pre-trial to post-trial, we help clients win cases


Trademark Infringement Surveys

Consumer opinions, behavior, and potential confusion are key issues in Lanham Act litigation and TTAB proceedings. Ms. Harper develops surveys and analyzes these issues in relation to trademark or trade dress infringement, secondary meaning, and genericness. Harper Litigation Consulting and Research capabilities include state-of-the art survey designs that are probative of the relevant issues in each case. For a small add-on fee, Ms. Harper will also craft an expert Factor Analysis based on your Circuit's factors.

Rebuttal Reports and Surveys

Ms. Harper has successfully rebutted expert opinions regarding intellectual property infringement surveys, licensing, and advertising. She formulates expert rebuttal critiques based on solid marketing principles and models, professional research standards, and her more than 30 years of Fortune 500 experience. Ms. Harper also provides guidance on how to approach the opposing experts' depositions.

Pilot Survey Testing

Ms. Harper will design, program, and field pilot surveys to inform your case strategy. The objective of pilot surveys is to provide input on stimuli selection, universe selection, and format determination. The pilot surveys may be conducted with a limited or full size sample. Ms. Harper will provide top-line oral findings only; no report will be delivered or testimony provided.

Deceptive Advertising

Deceptive advertising surveys provide an analysis of whether and to what degree consumers have been misled and whether that materially influenced consumer purchase decisions. Ms. Harper designs, fields, and analyzes quantifiable surveys that provide a reliable measure of consumer perceptions.

Business & Marketing

With over 30 years of Fortune 500 experience, Ms. Harper is uniquely skilled at providing reports involving marketing and branding, distribution, strategy, defamation, licensing, digital media, social media, in-store merchandising, and more.

Pre-Trial Focus Groups

Gain insights into how the jury may perceive your witnesses, case strategy, questions, and demonstratives. Dig deep into their potential attitudes, beliefs, and opinions in a live, interactive, online session. Then, refine your case strategy to improve your chances of litigation success.

PTO Examining Attorney Support

Ms. Harper provides two inexpensive PTO Examining Attorney likelihood-of-confusion support services: a PTO Survey Snapshot and a PTO Marketing Brief.

Post-Trial Interviews

Obtain feedback from jurors to better understand what worked and what did not work in your case.  Jurors will be more comfortable and provide more honest and complete feedback to a third party. During individualin-depth interviews (IDIs), we will dig deep into why jurors came to their conclusions.

Mediation Support

Strengthen your case mediation with a cost-effective Mediation Snapshot Survey or Mediation Marketing Brief.