Deceptive advertising surveys provide an analysis of whether, and to what degree, consumers have been misled, and also whether the allegedly deceptive element materially influenced consumers’ purchase decisions. In cases involving false advertising or deceptive messages, Ms. Harper develops and implements surveys to measure consumers’ response to advertising, packaging and labeling and other communications related to allegedly deceptive claims and messages.
Ms. Harper is skilled in designing and analyzing false advertising and deceptive advertising surveys, from the identification of the survey universe and development of control stimuli, to the design of question format and wording and the selection of the proper statistical analysis.
Ms. Harper follows the standards set by Dr. Shari Diamond, among others, to ensure the validity of her research studies. These include: