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5 Things
Hiring a Survey Expert Witness? Five Things You Need to Know.

Hiring a survey expert? Five things you need to know Not all survey expert witnesses are equal. Below are five key questions to ask before signing the letter of agreement. A valid and reliable survey…

False Advertising Survey – Hire Experience and Expertise

False Advertising Survey Hire experience and expertise Fortune 100 advertising experience plus litigation expertise makes all the difference in False Advertising cases. Does your case involve false or misleading advertising? A survey can help establish…

Likelihood of Confusion Survey Format Types

Likelihood of Confusion Survey Format Types How to determine which format to use for your Likelihood of Confusion survey. If  your case involves trademark or trade dress infringement a consumer survey to test the source of the…

Eveready
Does the Eveready Format Make Sense for Your Case?

Is the Eveready format the right choice for your likelihood of confusion case? Does your case involve trademark or trade dress infringement? If so, a likelihood of confusion consumer survey may be required to help…

Experienced
Litigating a Trademark Case Based on a Genericness Claim?

Genericness claims require a clear understanding of brand and common terms Does your case involve an alleged generic trademark? A trademark is generic when it is used to identify a category as a whole rather than…